Introduction

YSL Beauty has unveiled a stunningly renovated boutique in Dubai Mall, elevating its brand presence with a complete luxury store redesign. In a competitive retail landscape, such a full-scale custom beauty store transformation is key to standing out. While this specific project was completed by another team, it perfectly illustrates the impact of a bespoke store fit-out. M2 Display specializes in delivering end-to-end custom retail solutions that help global beauty brands create similarly immersive and elevated flagship environments.

Design & Build: Elegant Marble Luxury

The boutique’s design creates a sophisticated and cohesive brand universe centered around premium materials.

• The Look: Marble Elegance
  The store is defined by a timeless marble-style design. The use of veined stone creates an atmosphere of refined, solid luxury, providing a stunning backdrop that makes YSL’s iconic gold-packaged makeup and perfumes the stars of the show.

• Material & Construction
  The luxury aesthetic is built with high-quality materials:

  • Custom makeup display counters and wall-mounted back cabinets are crafted from MDF for seamless shapes.

  • They are clad in sophisticated dark grey marble slabs or high-fidelity marble-effect finishes, delivering a cool, luxurious touch.

  • Plush black sofas are integrated into the space, inviting customers to sit, consult, and experience the products comfortably, enhancing the personalized service.

Conclusion

YSL Beauty’s renovation demonstrates how a material-driven, custom design can redefine a brand’s in-store prestige and customer experience.

Ready for your own brand transformation?

M2 Display creates custom luxury retail spaces. From concept to completion, we build beautiful, functional stores that capture your brand’s essence.

[Contact M2 Display] for your flagship project.