A Social Media Giant Lands in Luxury Retail

Huda Beauty is a true phenomenon. Born from a beauty blog and social media stardom, it has grown into a global cosmetics empire renowned for its bold colors, high-impact products, and massive online community. Bringing this digital-first, trend-setting energy into a prestigious physical space like Selfridges’ newly restored beauty hall is a unique challenge. The goal is to create a destination that feels both authentically “Huda” and seamlessly integrated into a luxury retail environment. This requires a design that is as confident and Instagrammable as the brand itself—a perfect showcase for expert retail design solutions.

Design & Materials: Bold Branding Meets Functional Glamour

The Birmingham shop-in-shop is Huda Beauty’s largest single-brand space within the hall, designed as a comprehensive brand immersion. It masterfully balances bold identity with practical luxury.

1. A Signature Color, Perfected in Material:
The entire design is anchored by Huda Beauty’s unmistakable ‘Power Pink’. This isn’t just a paint color; it’s a bespoke, perfectly color-matched solid surface material used extensively. This pioneering choice ensures a flawless, vibrant, and durable finish across walls, displays, and the iconic reception desk, creating a cohesive and instantly recognizable brand world.

2. Sophisticated Contrast & Layout Logic:
The bold pink is elegantly balanced with clean white elements and sleek metallic accents. This pink-and-white palette creates a modern, bright, and feminine environment that feels luxurious, not childish. The space is brilliantly zoned for experience:

• Product Display & Discovery Area: Open shelving and clear glass cases allow the vibrant makeup palettes and products to be the stars, encouraging exploration.

• Central Reception & Checkout Zone: The custom pink reception desk acts as both a bold statement piece and a functional hub for service.

• Interactive Makeup Table Area: Dedicated vanities with optimal lighting invite customers to play, test, and transform, turning shopping into an experiential event.

3. Modern Luxury at an Unprecedented Scale:
Every detail, from the high-gloss finishes to the precise joinery, speaks of a “sleek, contemporary luxury.” Deployed at this scale, the design doesn’t just fill a space—it commands it. It creates a high-impact, destination-worthy stop that perfectly aligns with the glamour of the surrounding restored beauty hall.

Create Your Brand’s Flagship Moment with M2 Display

The Huda Beauty project demonstrates how a powerful, custom-designed retail environment can physically manifest a brand’s DNA and stop customers in their tracks. It blends bold aesthetic vision with meticulous material execution and smart spatial planning.

Ready to build a show-stopping branded space that captures your unique identity?

At M2 Display, we specialize in end-to-end retail design, from initial concept and custom material innovation to precise fabrication and installation. We create impactful shops-in-shop, counters, and pop-ups that drive engagement and sales.

[Contact M2 Display] to design your brand’s next landmark destination.