In the competitive landscape of premium beauty, creating a distinct and immersive in-store presence is paramount. The recent opening of Gisou’s counter at London’s iconic Selfridges department  beauty store serves as a perfect case study. As a brand built on the natural essence of honey, Gisou required a space that transcended mere product display to become a tactile extension of its identity. This successful beauty store design project highlights how strategic retail design directly influences brand perception and customer experience—a specialty of holistic design partners like M2 Display.

Design & Material: The Essence of Nature, Refined

The Gisou counter immediately communicates warmth and organic luxury. Its design is a masterful exercise in material storytelling and sensory appeal.

1. A Cohesive, Earthy Palette:

The space is defined by a harmonious blend of warm beige lacquer and rich walnut wood grain. This color scheme does more than please the eye; it directly evokes the brand’s core ingredients: the golden hue of honey and the natural wood of the beehive. This creates an instantly recognizable and inviting brand environment.

2. Strategic Material Application:

The use of custom-finished MDF (Medium-Density Fibreboard)for cabinetry demonstrates smart, high-quality fabrication. Finished with the signature beige lacquer and walnut veneers, it achieves a bespoke, luxurious look that is both durable and aesthetically precise. This approach allows for flexible, brand-specific designs that stand up to the demands of a busy retail setting.

3. Sensory Experience & Curation:

The layout is curated like a miniature gallery, encouraging discovery. Warm, flattering lighting highlights the products, making textures glow and inviting customers to engage. Every touchpoint, from the smooth lacquer surfaces to the natural wood grain, reinforces a sense of pure, effective beauty drawn from nature.

Build Your Brand’s Signature Space with M2 Display

Gisou’s Selfridges counter proves that a well-executed store design is a powerful business tool. It builds an emotional connection, educates customers, and elevates the entire brand.
Ready to create your own iconic retail space?

At M2 Display, we specialize in turning brand vision into reality. From initial concept and material selection to technical fabrication and seamless installation, we provide custom store display and  end-to-end custom store design solutions that captivate customers and define markets.

[Contact M2 Display] to start designing your brand’s next chapter.