Introduction
Fenty Beauty, the inclusive makeup brand by Rihanna, had a big year in UK retail, launching new concepts in John Lewis and revamping spaces in Boots and Sephora. This rapid Cosmetics Store expansion shows the need for fresh, flexible store designs. To stand out, each counter needs a modern, on-brand look ( cosmetics store solution) . M2 Display specializes in custom beauty counter solutions that help innovative brands like Fenty create impactful and adaptable retail spaces quickly.
Design & Build: Modern, Soft & Chic
The design uses a contemporary color and quality materials to reflect the brand’s stylish and inclusive image.
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The Look: Modern Light Pink
The space features a soft modern light pink color scheme. This gentle, trendy pink feels fresh, upscale, and welcoming. It creates a stylish backdrop that makes Fenty’s diverse range of product colors pop, appealing to a wide audience. -
Quality Materials Mix
The display uses a blend of durable and luxurious materials:-
The frame is built from versatile MDF board.
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It’s finished with a smooth light pink lacquer paint.
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The countertop is a sleek white marble surface, adding luxury.
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Stainless steel details on edges or legs give a modern, clean edge.
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Integrated LED lighting ensures products are brightly and flawlessly lit.
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Efficient Layout for Beauty Retail
The layout is designed to be both beautiful and highly functional:-
The main product display counter is organized for easy browsing and testing.
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A dedicated reception desk provides a clear station for service and checkout.
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This simple two-zone setup maximizes product visibility and streamlines customer flow, making it efficient for staff and enjoyable for shoppers.
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Conclusion
Fenty Beauty’s evolving store presence highlights the need for design that can keep up with a fast-growing brand. A great counter design strengthens brand identity and drives sales.
Updating your beauty retail space? M2 Display creates custom, trendy retail displays. From modern color concepts to durable material builds, we help you launch or refresh your store with a design that works.
[Contact M2 Display] for your beauty retail project.

