Introduction
Italian fashion house Dolce & Gabbana has opened its first-ever standalone beauty boutique in the iconic Dubai Mall. This move highlights the brand’s focus on the high-margin beauty sector. For a brand known for bold glamour, the store design must be equally stunning. Creating such a golden, immersive retail environment requires expert custom beauty store design. M2 Display specializes in providing complete bespoke shop fit-outs that deliver this level of detailed, luxurious impact for beauty brands.
Design & Build: A Glamorous Golden Experience
The boutique is designed as a “golden alcove,” creating a rich and cohesive brand world.
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The Look: Light Luxury Gold
The space is defined by a light luxury aesthetic, centered around gold-colored stainless steel. This metal is used extensively, giving the entire store a warm, radiant, and expensive feel. Combined with strategic spotlighting, the space feels like a glowing, precious jewelry box for beauty products. -
The Build: Luxurious Materials
The luxurious look is built with a mix of materials:-
The main structure uses MDF board for building custom shapes.
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This is richly accented with gold-toned stainless steel on frames, edges, and details.
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Professional lighting is built into displays to make every product shine and enhance the golden atmosphere.
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The Layout: Smart & Functional (The L-Shape Plan)
The store uses a smart L-shaped layout that makes great use of the space.-
Against the Walls (The back of the ‘L’): One wall features a large back cabinet with an advertising panel for brand stories. Right next to it is a dedicated makeup trial counter with mirrors and seating for customers to try products.
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In the Store Center (The front of the ‘L’): The open floor is used for different cosmetic display counters. A mix of square and curved-shaped tables are placed here. This creates an interesting walking path, encourages customers to explore all around, and beautifully showcases the products from every angle. Additional wall display shelves and showcases provide more storage and viewing options.
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Conclusion
Dolce & Gabbana’s Dubai store shows how powerful themed design can be. It creates a memorable destination that perfectly matches the brand’s luxurious image.
Want a custom-designed store that tells your brand’s story?
M2 Display creates full-store retail solutions. From golden luxury concepts to the practical L-shaped layout and custom display units, we build complete environments that help your brand stand out.
[Contact M2 Display] to design your store.