Introduction
Modern fragrance house BYREDO has strengthened its regional presence with a flagship store in Dubai Mall. This strategic opening highlights the importance of a strong physical luxury retail design in key global markets. Creating BYREDO’s distinct, art-inspired world requires a bespoke fragrance store concept. M2 Display providescomplete custom retail fit-outs that translate a brand’s unique aesthetic—like this impactful industrial style—into a tangible and immersive customer experience.
Design & Build: Raw Luxury for Modern Scents
The store’s design contrasts raw textures with refined details, creating a gallery-like space for fragrance.
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The Look: Industrial Chic
The store embraces a modern industrial cement-style design. Exposed textures and a minimalist feel create an urban, art-gallery atmosphere. This “raw luxury” approach puts the focus entirely on the perfumes as artistic objects, aligning perfectly with BYREDO’s contemporary brand image.
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Material Mix: Contrast & Warmth
The design combines cool industrial and warm natural materials:-
Walls feature a cement-finish paint for a textured, raw backdrop.
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Custom perfume display counters and back wall cabinets are crafted from MDF, offering flexibility in form.
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These are accented with sleek gold-tone stainless steel frames and details, adding a touch of refined luxury.
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Warm wood elements on shelves or panels balance the cool cement, creating an inviting contrast.
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Conclusion
BYREDO’s Dubai flagship shows how a bold, raw material design can create a powerful and memorable brand destination.
Want a custom store that defines your brand’s aesthetic? M2 Display specializes in tailored retail environments. From industrial concepts to precise material finishing, we build spaces that tell your unique story.
[Contact M2 Display] for your flagship project.