Introduction
Italian luxury brand Bvlgari has strengthened its presence in Tokyo with a new cosmetics counter at Seibu Ikebukuro. This Cosmetics Store opening is part of their retail expansion in Japan, focusing on a more luxurious client experience. For a heritage brand, the counter must reflect its high-end image while being highly functional. This project shows the importance of a bespoke cosmetics store design. M2 Display specializes in creating custom beauty counters that help brands make a perfect and polished statement in any department store.
Design & Build: A Bright & Inviting Space
The counter’s design creates a warm and elegant spot for customers.
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The Look: Warm & Luxurious White
The space uses a soft warm white color scheme. This clean, bright look feels inviting, upscale, and spacious. It provides a calm background that makes Bvlgari’s colorful packaging and perfumes stand out beautifully, enhancing the luxury shopping experience. -
Quality Materials for a Flawless Finish
To create this seamless look, the counter is built with:-
MDF board as the core structure, allowing for custom shapes.
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A smooth, durable lacquer paint in warm white, giving a flawless surface.
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Integrated spotlighting to brighten products and create a welcoming glow.
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Smart Layout for Easy Service
The layout is designed for smooth customer flow:-
The main cosmetics display counter is central for product browsing.
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Wall display cabinets show more items and keep the area tidy.
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A dedicated reception desk provides a clear point for service and checkout.
This simple, organized setup helps staff assist customers efficiently and makes shopping easy and enjoyable.
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Conclusion
Bvlgari’s new counter shows how thoughtful design can elevate a brand’s in-store presence. It turns a small space into an effective and elegant brand destination.
Need a custom counter that reflects your brand’s quality? M2 Display designs and builds tailored retail displays. From warm white concepts to the final installation, we create counters that are both beautiful and practical for your business.
[Contact M2 Display] for your counter project.