Introduction
Benefit Cosmetics, the beloved brand known for its playful personality and bold makeup, recently launched an eye-catching pop-up in Dubai Duty Free. This vibrant activation proves that in competitive travel retail, creating an unforgettable, fun in-store experience is key to standing out. While this specific pop-up was crafted by another team, it perfectly illustrates the kind of high-energy, brand-centric retail design that captures attention. At M2 Display, we specialize in creating similar custom pop-up shops and kiosks that turn brand identity into a tangible, engaging retail reality, helping beauty brands make a big splash in any location.
Design & Material: A Bold, Energetic Statement
This pop-up is a masterclass in translating brand spirit into physical form. The design is all about creating an instant emotional connection through color and interaction.
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The Vibrant Design: The entire space is energized by a dominant and joyful red color design. This bold choice immediately reflects Benefit’s confident, fun-loving, and cheeky brand DNA. It creates a “burst of colour” that draws travelers in from afar, promising a beauty experience that is anything but ordinary. The layout is designed to be open and inviting, encouraging exploration and play.
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Smart Material Use: To achieve this vibrant look with the durability needed for a temporary installation, the construction utilizes MDF (Medium-Density Fibreboard) finished with a high-gloss red lacquer paint. This combination is ideal for pop-up design and retail activation: MDF allows for the creation of custom shapes and structures at a feasible cost, while the lacquer finish delivers a rich, consistent, and eye-catching color that embodies the brand’s quality. The glossy surface also interacts wonderfully with light, making the entire display shine.
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Functional & Interactive Layout: The pop-up features dedicated red cosmetic display tables that prominently showcase Benefit’s iconic products like their brow collections and blushes. More than just shelves, the design incorporates interactive makeup bars. These zones, complete with well-lit mirrors, transform the space from a passive shopping area into an active playground where customers can test products and engage with the brand firsthand. This smart layout maximizes both product visibility and customer dwell time.
Conclusion
The success of this Benefit pop-up shows that powerful retail design is about creating a moment of joy and connection. It’s a strategic tool that boosts brand visibility and sales in high-traffic environments like airports.
Does your brand need a custom, show-stopping pop-up or kiosk?
Whether it’s a bold red statement or a completely different aesthetic, M2 Display has the expertise to design, fabricate, and install a turnkey solution. We build engaging, durable displays that tell your brand’s story and create memorable retail experiences.
[Contact M2 Display] to start designing your next pop-up success.