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YSL Beauty’s Dubai Flagship: A Marble Beauty Store

Introduction YSL Beauty has unveiled a stunningly renovated boutique in Dubai Mall, elevating its brand presence with a complete luxury store redesign. In a competitive retail landscape, such a full-scale custom beauty store transformation is key to standing out. While this specific project was completed by another team, it perfectly illustrates the impact of a bespoke store fit-out. M2 […]

Fenty Beauty’s UK Expansion: Cosmetics Store Solution

Introduction Fenty Beauty, the inclusive makeup brand by Rihanna, had a big year in UK retail, launching new concepts in John Lewis and revamping spaces in Boots and Sephora. This rapid Cosmetics Store expansion shows the need for fresh, flexible store designs. To stand out, each counter needs a modern, on-brand look ( cosmetics store solution) . M2 […]

Bvlgari’s Warm Welcome: Tokyo Cosmetics Store Design

Introduction Italian luxury brand Bvlgari has strengthened its presence in Tokyo with a new cosmetics counter at Seibu Ikebukuro. This Cosmetics Store opening is part of their retail expansion in Japan, focusing on a more luxurious client experience. For a heritage brand, the counter must reflect its high-end image while being highly functional. This project […]

Dolce & Gabbana’s Gold Boutique: Store Design That Sells

Introduction Fashion giant Dolce & Gabbana has opened its first beauty-only store in Dubai Mall. This move into beauty is a smart business strategy. For a brand this glamorous, the store must look incredible. The result? A stunning all-gold space. This kind of complete luxury store fit-out requires a specialist. M2 Display provides custom-  designed retail solutions that […]

Dolce & Gabbana: Luxury Beauty Store Design in Dubai

Introduction Italian fashion house Dolce & Gabbana has opened its first-ever standalone beauty boutique in the iconic Dubai Mall. This move highlights the brand’s focus on the high-margin beauty sector. For a brand known for bold glamour, the store design must be equally stunning. Creating such a golden, immersive retail environment requires expert custom beauty store design. M2 […]

Korea Town Kuwait: Modern K-Beauty Store Design

Introduction Korea Town has launched a new flagship store in Kuwait’s Gate Mall, marking a major expansion in the GCC region. This isn’t just a shop; it’s an immersive K-beauty experience store designed to celebrate Korean beauty culture. For any retailer looking to create a similar modern, customer-centric retail space, the right store design is crucial. At M2 […]

Modern Beige Oasis: New Beauty Retail Design

Introduction Selfridges Birmingham has unveiled a spectacularly renovated Beauty Hall, redefining luxury beauty retail. This major project, featuring 37 new custom counter concepts and hosting over 160 brands, shows how strategic store design drives success. For any brand looking to make an impact in such a competitive space, a bespoke, well-crafted counter is essential. At M2 Display, […]

Cartier Jewelry Store Seoul: Luxury in Platinum & Gold

Introduction Cartier opens a new boutique in Seoul’s luxury Shinsegae Department Store. For brands at this level, the jewelry store design must reflect the same prestige as the products. M2 Display specializes in creating such custom luxury retail environments and bespoke display solutions that meet the highest standards of craftsmanship and brand identity. Design & Material The boutique […]

Benefit Brings the Fun: Playful Pop-Up Design in Dubai Duty Free

Introduction Benefit Cosmetics, the beloved brand known for its playful personality and bold makeup, recently launched an eye-catching pop-up in Dubai Duty Free. This vibrant activation proves that in competitive travel retail, creating an unforgettable, fun in-store experience is key to standing out. While this specific pop-up was crafted by another team, it perfectly illustrates the kind […]

Dior’s Canadian Flagship: A New Era of Beauty Retail Design

Introduction Dior Beauty makes a major statement with its first Canadian standalone boutique at Toronto’s Yorkdale Shopping Centre. This over 1,000 sqm flagship, featuring a striking 14-meter facade, signals a strategic retail expansion into the high-potential Canadian luxury beauty market. For brands aiming to make a similar impactful entry or refresh their presence, the store’s cohesive […]

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