Lancôme Bar Absolue
Trex Bars Absolu
Designer: LANCÔME
Type of display: Counter display
Quantity produced: 300 units
Use duration: 212 weeks
Context: This innovative project is part of an overall context of renewal Travel Retail look in order to give a certain character to the brand.
Objectives In a competitive Travel Retail market, the objective of the brand is to stage these flagship products on a POS Display adapted to the specific needs of this market expressing its particular identity while remaining true to the Lancôme image. The bars are bright and have a high level of finish, including both luxury materials such as metal, Corian.”.
Trex Bars Fragrance
Designer: LANCÔME
Type of display: Counter display
Quantity produced: 300 units
Materials used: Métal – corian – acrylic – papier peint – LED
Dimensions (mm): Width: 1350 Depth: 400 Height: 445
Use duration: 212 weeks
Client CHANEL
Type of display Counter display
Distribution network Perfume shops
Quantity produced 1466 units
Materials used PMMA/ carton
Dimensions (mm) Width: 300 Depth: 380 Height: 483
Use duration 12 weeks
Context
This display allows CHANEL to renew the SUBLIMAGE POS identity :
– New interpretation of Vanilla Planifolia from Madagascar.
– Presentation of the Cream as a star.
– Updates optimization.
Objectives
With the goal to :
– Raise SUBLIMAGE and increase visibility.
– Communicate while balancing authority and proximity.
– Promote interaction and customer experience by introducing a narrative at several levels.
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