Request a free US$100 worthy store layout with budget, connect right now!

M2 custom store display

Piaget’s New Flagship:Luxury Jewelry Store Design

Introduction

Swiss luxury brand Piaget has opened its newly relocated boutique at South Coast Plaza, Costa Mesa, reinforcing its presence in a key U.S. market. For a brand celebrated for its ultra-thin watches and “Possession” jewelry, the retail environment must mirror its elegance and craftsmanship. Creating such an atmosphere requires bespoke luxury retail design and precision-crafted displays. M2 Display specializes in delivering complete custom store fit-outs that provide the flawless, immersive backdrop worthy of high-end jewelry and timepieces.

Design & Construction: The Blueprint of Modern Luxury

The boutique’s design balances contemporary aesthetics with timeless sophistication to showcase precious items.

  • The Look: Modern & Light Luxury
    The space embodies a modern light luxury style. It blends clean, architectural lines with warm, inviting textures. This approach creates an environment that feels both current and classic—bright, open, and sophisticated without being imposing. It allows Piaget’s exquisite craftsmanship to be the absolute focus.

  • The Build: A Palette of Refined Materials
    This upscale feel is achieved through a deliberate mix of premium materials:

    • Structure & Warmth: Custom jewelry display counters and wall units are built from MDF and finished with a high-quality wood-grain lacquer, providing a seamless, warm foundation.

    • Elegance & Light: Sleek gold-toned stainless steel trim and details add a touch of timeless glamour. Large panels of clear glass are used in display cases and partitions, creating openness and maximizing sightlines.

    • The Final Touch – Lighting: Strategic integrated LED lighting is critical. It ensures every diamond facet and gold detail is brilliantly illuminated within the display cabinets, enhancing sparkle and allure.

  • The Layout: A Secure & Serene Journey
    The layout is designed for intimacy and discovery. A combination of central glass display cases and wall-mounted Showcase(display cabinets) creates a secure yet accessible viewing experience. This organized flow guides customers through different collections in a serene, gallery-like setting, facilitating personalized service.

 

Conclusion

Piaget’s South Coast Plaza boutique demonstrates how tailored design elevates the luxury retail experience. It transforms a space into a secure, elegant stage for exceptional products.

Ready to create a distinguished home for your luxury brand? M2 Display provides end-to-end custom retail solutions. From modern light luxury concepts to the expert fabrication of lacquered displays, metalwork, and illuminated vitrines, we build environments that reflect your brand’s prestige.

[Contact M2 Display] for your luxury retail project.

Brand

Piaget Jewelry Store

Date

December 23, 2025

Catalog

ALL, Jewelry, Project, Shop Design

Location

Westfield, Canada

Share It :

Get Quote